The MPG website and branding did not provide an enjoyable aesthetic or efficient user experience. The logo and branding colors were nondescript. Textually, the site was bloated; the potential client’s problem, benefits of your services, and solution(s) offered were unclear; the slider was outdated and inconsistent; and most importantly, there was no clear call to action.
Drag the orange line for before and after
The CCG site and overall rebranding provides an aesthetically-pleasing, simple, clean, and modern interface for your potential client. The logo was designed to appeal to government and large commercial clients specifically and evokes a sense of stability, reliability, and experience. The branding colors evoke cost-effectiveness and creativity.
The website provides an enjoyable and efficient user experience, communicates clearly that you understand your potential client’s problem(s), presents the benefits of working with you, and gives a clear indication of the solutions you offer. The site gets directly to the essentials of the information that your potential client needs to know and provides a clear call to action on every page so they know what next steps to take.